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New Summer scent 2012 by Beyoncé

New Summer scent by Beyonce 2012

New Summer scent by Beyonce 2012

Summer is near us! And it’s time for trying something unusual and new. So, dear fashionistas, Beyoncé launched a new fragrance for Summer 2012. Previous year she presented her super-special blue scent, Pulse.

But this summer 2012, famous singer is in pink mood for styling. The star is launching a new perfume, breezily named Beyoncé Pulse Summer Edition, to “capture the essence of a playful, sun-drenched summer day,” according to a release.

The limited-edition perfume mixes notes of pear and jasmine. This aroma is also lighter, with extra fruity and floral notes like ginger orchid, pink pepper, Tunisian orange flowers, sapphire woods and it all inspired “by Beyoncé’s infectious and positive energy”.

New Summer scent by Beyonce 2012

New Summer scent by Beyonce 2012

The new scent will hit shops this spring and retail for $49-$59.


Emma Watson for label People Tree

emma watson people tree Actress Emma Watson is modelling for ethical fashion brand People Tree for another season.

Fair Trade champions People Tree have just released pics of the Harry Potter starlet posing for the second collection of pieces that Emma has contributed to.

Already in stores, the range features everything from pretty dresses and slouchy T-shirts to cool checked shirts and chunky knits, all made, of course, from Fair Trade fabrics.

Emma hasn’t designed the collection but she has taken her role as collaborator very seriously. She even accompanied People Tree’s founder, Safia Minney, on a trip to Bangladesh where she got to see the difference between factories in the slums and the Fair Trade factories where the label makes its clothes. ‘Having seen the slums in Dhaka and the conditions in which these people live and work to produce ‘fast fashion’, I would say to those people that this is not the way we should be making clothes in the modern world,’ she said. ‘These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.’

It’s not the only ethical clothing project that Emma is involved in – she’s also working on an organic clothing range with Alberta Ferretti which is set to make its debut in the coming months.

Madonna for Dolce & Gabbana’s ad campaign

There are some rumors that Madonna will be a face of Dolce & Gabbana‘s ad campaign for a second season Fall/Winter 2010/2011.

The first ad was the Spring/Summer 2010 Dolce & Gabbana ad campaign.

madonna dolce gabbana summer 2010

madonna dolce gabbana summer 2010

Stefano Gabbana and Domenico Dolce, the brand leaders, are in Manhattan at present and making the movie for their Fall/Winter 2010 menswear commercial at Mulberry Street Bar in NoLita.

And it seems that the Madonna has been spotted nearby.

But there is no official announcement from the designers regarding the women RTW collection.

It’s expected that Madonna’s favourite photographer Steven Klein will be shooting in the very same neighborhood in the coming week.

Madonna has already fronted one profitable ad campaign for her friends Dolce and Gabbana, in processingshe also designed a line of sunglasses for the Italian brand for Spring-Summer 2010.

We are waiting for an official word from Stefano Gabbana on the Twitter. Their first collaboration was announced via the social media site back in November, and has already tweeted photos from the NY menswear shoot.

Lara Stone is the new face of Giorgio Armani Cosmetics

Sexy model Lara Stone, who is the girlfriend of British comedian David Walliams, is a new face of Giorgio Armani Cosmetics.

Lara Stone is the new 'face' of Giorgio Armani Cosmetics

Lara Stone is the new 'face' of Giorgio Armani Cosmetics

The one of the most popular catwalk celebrity, Lara Stone, has been announced as the new face of Giorgio Armani Cosmetics line.

Dutch model was chosen by Italian designer because she was “seductive, sensual and above all modern. With her individual beauty, she epitomises the feminine ideal of our time.”

Her internation career began in 12 and she appeared in all the major runways shows, in global ads for Calvin Klein, Jean Paul Gaultier, MaxMara, Jil Sander, DKNY and Givenchy, among others, and has also posed for the Pirelli calendar.

In January 2010, she engaged to the British comedian, who likes her catwalk walk very much.

Eva Herzigova created line for Etam

Eva Herzigova has become the second supermodel, after Natalia Vodianova, to create a ready-to-wear line primarily targeted at 40-something women for French label Etam.

The line is entitled Eva Herzigova Pour 1.2.3. The supermodel launched her designs in Paris April 8 and spoke about the range.

It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind,” the model said yesterday as she launched her designs at the Crillon hotel in Paris. “Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.”

The line features dailywear styles, including jeans, trench coats and gypsy skirts, as well as long silk evening gown and tailoring.

Eva has also created accessories to complement the offering, with prices ranging from €69 to €225.

Eva is a real woman, always elegant, and will bring a bit more warmth to the brand,” Laurent Milchior, co-managing director of the Etam Group, told WWD. He added that a website would be launched in July to make the collection more accessible. “It will be similar to the Web site we launched for Natalia’s [Vodianova] lingerie line for Etam.”

Rosie Huntington-Whiteley poses for Monsoon

Sexy model Rosie Huntington-Whiteley is set to show off her desirable curves this season as the brand new face of Monsoon .

Rosie Huntington-Whiteley

Rosie Huntington-Whiteley

The model has signed up to front the high street brand’s spring ad campaign – and she looks fantastic and fits to this advertising.

Of course it’s not the first time that we’ve seen Rosie strip down. She was the Victoria Secret angel, and she also starred in a short film for luxe lingerie label Agent Provocateur.

Trophy Jackets Versus Trophy Girlfriends

Domenico Dolce and Stefano Gabbana have an online magazine called Swide, which is of course yet another marketing device to sell their clothes.

Beading, bold patterns-men fashion spring 2010

Beading, bold patterns-men fashion spring 2010

They’ve taken to their blog to try to sell statement jackets, a key piece of their spring 2010 men’s collection. It’s a hard sell for most straight men, and we’re not sure this argument will be powerful enough to persuade them:

Who needs to bother with trophy girlfriends? Dolce & Gabbana’s SS10 array of great embellished jackets means you can forego the hassle of dating and make your blazer your best spokesperson.

… Light and chic or dark and interesting, you can be all sorts of men this season. Varying your pleasures: go for fail-safe baroque or conversational black and white. Getting lonely with your great jacket collection? Not a concern anyway, the trophy jacket is your best ally to find that trophy girlfriend!

Except that a guy who has a collection of jackets that are this … fussy is bound to be fussy about all kinds of stuff. Most chicks probably don’t want to date a guy who spends longer in the bathroom tweezing his eyebrows and putting on cheek highlighter than they do. And people with that much time on their hands just aren’t having that much sex.