As I wrote, Diane Kruger covers Calvin Klein Fragrance Ad.
Photoshoot is made by Craig McDean in Berlin
Diane Kruger, 33, told WWD:
“The first time [Calvin Klein reps and I] met, they gave me a sample of the fragrance,”
“If you want to endorse something as an actress, you want to make sure you that what you’re actually endorsing is something you can sit there and with a straight face and [represent.]”
“Everyone has a different idea of what beautiful is and what beauty should be,” Diane added. “It touches everything and surrounds us all. It’s also the way you want to live your life. You can find something beautiful in everything and everyone. If you focus on the beautiful, your life will be much happier.”
The Calvin Klein creative director Francisco Costa tells WWD:
“Certainly sex is in our DNA, but this fragrance speaks to a different audience,”
“It is…elegant, sophisticated, timeless and beautiful — and designed to appeal to a more mature customer. This is a woman in her 40s, who is self-assured and secure.”
The perfume, which will feature notes of ambrette seeds, jasmine and cedarwood will be at $50 for a 1-oz. eau de parfum and will launch in Fall 2010.