NEW YORK, Sep 2, 2008 / FW/ — You’ve seen it on the grocery aisle, the cereal box that sports a big red letter K and challenges you to drop one jeans size in two weeks. This time, your favorite cereal is giving you a chance to own the ultimate in denim fashion – a pair of autographed, celebrity jeans.
Kellog’s Special K has recruited some of today’s hottest, most stylish celebrities to auction a pair of their personal favorite jeans – Marcia Cross (Desperate Housewives), Eva Longoria Parker (Desperate Housewives), Courtney Cox-Arquette (Dirt, Friends), Trista Sutter (The Bachelor), Stacy Kiebler (Dancing with the Stars, WCW Wrestling), Kimora Lee Simmons (Baby Phat CEO) and Kathy Griffin (Comedian).
Add to that list: Virginia Madsen (Sideways), Gabrielle Anwar (Burn Notice, The Tudors), Diane Neal (Law & Order: SVU), Samantha Harris (Dancing with the Stars, E!) and Jennie Garth (90210).
The auction goes live September 2nd to September 12th, 2008. All proceeds will benefit United Way. Each winner will receive a letter of authenticity signed by the celebrity.