In August 2007 the celebrity heiress, Paris Hilton signed deals with jewellery Damiani of the Bliss collection. Bliss Collection have affordable prices for their jewellery products which are made up of gold, stainless steel, wood and bright diamond pieces with a prices range from $60 to $3000 USD.
Right image of heiress Paris Hilton modelling a Swarovski encrusted gown at Ir Heatherette SS07 catwalk fashion shows.
Right detail of the dress which has been Swarovski CRYSTALLIZED™. When celebrities adopt such embellished clothes in real life, little wonder the shops are full of encrusted and appliquéd clothes.
The former Duchess of York, Sarah Ferguson was behind the launch of 2 jewellery lines in November 2006. The jewellery lines are Sarah Ferguson Signature Collection and Sarah Ferguson for K & G creations.
Using 14 and 18ct white and yellow gold the pieces feature Baroque and Tahitian pearls and Moissanite™.
Classic art deco and modern styling mean variety in range that costs from £200 to £9000 for a limited edition Sarah Ferguson jewellery piece.
The Duchess has partnered with K&G Creations to create a collection of unique jewellery designs featuring Charles & Colvard(TM) created Moissanite. K&G Creations is the world’s largest manufacturer of Moissanite jewellery.
Rings, necklaces, earrings and bracelets are all set with Charles & Colvard (TM) created Moissanite. All of the Duchess’ net proceeds from the K&G collection will be given to the ‘Sarah Ferguson Foundation for Children’ which benefits the lives of children worldwide. Image courtesy Golden Globe® Awards 2007 – © HFPA” and “64th Golden Globe® Awards.
Moissanite is a unique, near colourless lab-created jewel with fire & brilliance unmatched by any other jewel or gemstone. Harder than sapphire or ruby and second in hardness only to diamond, Moissanite was first discovered in nature by French Nobel prize winner Dr. Henri Moissan in 1893. Women around the world have embraced this magnificent jewel and are rewarding themselves with the big, bold look of Moissanite jewellery.
K&G Creations, a division of JewelNet Corp., located in Boca Raton, Florida, is the world’s largest manufacturer of fine jewellery featuring Charles & Colvard created Moissanite. K&G was formed in 1997 to focus exclusively on developing and manufacturing Moissanite jewellery. Working against the conventional belief that fine jewellery retailers couldn’t sell a new category of created jewellery, K&G has pioneered a new profit centre with Moissanite and garnered the nation’s largest retailers.
Low Cost Celebrity Jewellery
Like Celebrity? Like Style? Try Frostfirestyle.com
Frostfirestyle.com – Celebrity Inspired Jewellery
Frostfirestyle.com is the new website from the Frostfire Group providing celebrity inspired Jewellery. Frostfire is convinced that we all want to look like a celebrity and wear the latest looks. For many that’s certainly a trusim. With this in mind, Frostfirestyle.com sells up to the minute, cutting edge celebrity ‘style’ at a fraction of the cost.
Their web site Frostfirestyle.com has something to suit all tastes and budgets. Plus a large number of new products are added every week creating an ever-growing range.
Frostfirestyle.com has set out to provide the very latest celebrity style at factory prices. They buy direct from the factory, eliminating the middlemen with their costly markups.
Peter Frost the founder said “We live in a celebrity obsessed culture and we aim to move quickly to accommodate the customer’s requests for the latest Celebrity Jewellery fashions.”
Above Victoria Beckham wearing a large ring, which can be bought as a low cost copy from http://www.Frostfirestyle.com. Right – a copy of the Beckham ring from frostfirestyle.com.
Both images courtesy of frostfirestyle.com.
Good quality branded jewellery is a growing market.
At present it only represents 6% of global sales, but more and more consumers are seeking a brand name with cachet. According to the New York based Luxury Institute, jewellery brands from Tiffany, Cartier, De Beers, Gucci and Bulgari lead the luxury awareness list. Those retailers are closely followed by Van Cleef & Arpels, Harry Winston, Chanel, Dior and Mikimoto. These are the luxury jewellery brands most consumers know by name.
Branded jewellery is a finding a corner of the marketplace. Mont Blanc for example, are looking for special premises to promote their newer jewellery lines, which they believe demand more space to show it to best effect. Mont Blanc specialise in a unique six faceted diamond cut, and called unsurprisingly ‘the Mont Blanc cut’. Customers are willing to spend as long as the item is what they want even if the price is high.
‘Want it’ – so ‘buy it’. ‘Not sure’ – so ‘leave it’.
Modern fashion design houses are also entering the jewellery market. Badgley and Mischka have launched a new line of costume jewellery in USA. They are jewellery items which women find perfect for travel. Badgley and Mischka feature day, evening and bridal jewellery. Prices range from £50 to £500.
Guess is another brand that is promoting its range of Guess branded jewellery across Europe. With its youthful look it intends to rival jewellery brands like those of Dolce and Gabbana.
Right – actress Thandie Newton at the Swarovski Serpentine Gallery Summer Show and sporting a must-have necklace. This consumer story will run and run….
All images courtesy of Swarovski and Sarah Ferguson image courtesy © HFPA” and “64th Golden Globe® Awards/Golden Globe® Awards 2007.