Celebrity Selling Power

Trinny Woodall at the Swarovski Serpentine Gallery Summer Show.Famous celebrities make their mark as fashion early adopters. Whatever Miss Celebrity has, then girls and women want to incorporate into their own fashion persona. Everyone who is interested in looking fashionable, makes an effort now to style themselves with accessories or quirky combinations of clothes. In fact this is what women always did before the dressed down looks of the 90s under the guise of grooming.

Now we say a look is styled, or a person’s look can be improved with a bit of styling. In recent years TV presenters/influencers Trinny Woodall and Susanna Constantine have spouted wardrobe opinions on TV’s ‘What not to Wear’. The TV programme challenges frumps who are locked in a fashion time warp, to a restyling. Over the last decade, the presenters in their turn, have become celebrities.

Left – Trinny Woodall at the Swarovski sponsored Serpentine Summer Show. She may not be the first celebrity that springs to mind, yet this woman is hugely influential among masses of women especially in the UK.

Styling is nothing new. Even Cleopatra styled herself with fabulous, exotic eye make up, wigs and ornate jewellery.

In restoration England Nell Gwynne was a cause celebre. By the late Victorian era, and in her hay day, Lily Langtry was a leader in celebrity advertising.

Celebrity Dita Von Teese at the Swarovski Fashion AwardsRita Hayworth in the 1940s and many screen starlets that came later, such as Joan Collins have all been used to sell products to women who care about their appearance.

When girls in the 1950s copied the groomed starlets of the day, they copied the likes of young stars such as Sophia Loren and Audrey Hepburn. What the film stars fans of the fifties did wasn’t really any different than copying clothes as seen on celebrities today.

It is nothing new and has all been done before in every generation.

Do you have an outfit that was fashion led by Lindsay, Lily, Paris, Sienna, Halle, Dita, Keira or Kate? ‘Ah, but they have a stylist’ you think. Some do, some don’t.
Right Dita Von Teese at the Swarovski Fashion awards.

In the 50s every one of the screen starlets were contracted to acquire a certain trademark look. They knew the rigour of consistently working at maintaining a look either to be glamorous, or to be the girl next door. They were guided by screen studio staff, who helped them get ‘a look’ that made the most of their assets.

Victoria Beckman may still attract some followers, but style and celebrity adulation is constantly moving on.

Today teens and twenties are more interested in the looks of Lindsay Lohan, or Agyness Deyn the current Burberry star model. Tomorrow it will be someone else that inspires a following. You are reading an original fashion article by Pauline Weston Thomas at http://www.fashion-era.com ©

Upscale Costume Jewellery Gets Celebrity Blessings

Jade Jaggerat the Swarovski Serpentine Gallery Summer Show.Any jewellery brand that has a celebrity name associated with it soon creates fresh interest.

The photo left shows Jade Jagger, daughter of ‘Rolling Stone’ Mike Jagger, at the Swarovski Serpentine Gallery Summer Show.

Back in 2000 Jade Jagger was appointed fine jeweller to Garrard. She retained that appointment until June 2006. Now she has launched a range with Garrad. Jade began her career as an artist in the late 1980’s. She held numerous successful exhibitions of her works before setting up Jade Inc., applying a colourful, bohemian aesthetic to bespoke fine jewellery and leather goods.

Fine jewellery is actually driven by the more distinctive designer styles. Costume jewellery has gone upmarket in recent years, today we see attractive bridge lines that name drop materials to add a quality edge. Swarovski crystal and man made gems are a quality recognised brand that designers like to use.

Since the millennium, top quality synthetic stones, or man made diamonds have been cut and polished to more exacting standards. To increase their believability, the stones are now set in fine metals with a crafted dainty look. Until recent years this was mostly a technique used only with top quality gem materials.

Now jewellers and supply manufacturers, are better attuned to fashion and try to create pieces to match the fashion mood, especially since celebrity adulation drives consumer expectations.

The use of precious metals, means that a costume jewellery necklace might cost £3000, but of course, the real thing would be almost priceless. This type of costume jewellery, is given almost the identical craft production treatment as the fine estate jewellery that uses real gems. Heidi Klum at Swarovski Fashion Awards

The consumer demand in fashion jewellery today is such that the item is intended to deceive. In aristocratic, movie star and model circles this has always been the case. Often the ‘real thing’ was kept in the vault, whilst the celebrity gadded about the globe in the convincing fake. You are reading an original fashion article by Pauline Weston Thomas at http://www.fashion-era.com ©

Celebrity Brands

Heidi Klum

TV personalities, and models in particular have joined the bandwagon to design just about anything. Many of you will be familiar with Joan Rivers appearing on QVC shows selling her fashion jewellery range. It seems having been gifted so much jewellery this becomes an area of expertise. Because their design eye becomes so developed, they are able to convert an interest in jewellery into a successful commercial venture. Heidi Klum for example has jewellery line.

According to press information ‘The Heidi Klum Collection is a dazzling line of fine jewellery designed by Supermodel Heidi Klum. The collection was inspired by one of Heidi’s visits to Italy during which she was intrigued by a clover-patterned marble inlay at the Duomo in Milan. Heidi envisioned the clover as an adornment piece and expressed her desire to incorporate the symbol into the design of a jewellery line.

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One response to “Celebrity Selling Power

  1. Pingback: Lindsay Lohan » Celebrity Selling Power

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