After her solo career bit the dust, ex-Spice Girl Victoria Beckham relaunched herself as a fashion designer, specialising in jeans.
But her dVb range of denim has been taken off the shelves of L.A’s designer boutiques – and dumped into the bins of bargain basement superstores.
Victoria’s jeans are currently being sold for under £35 in shops like Loemanns in Reseda, California.
The same jeans were for sale for upwards of £145 in Beverly Hills boutiques such as Kitson and Fred Segal.
It is the latest in a long line of troubles for the singer turned designer.
Earlier this month Victoria was reportedly left in tears after a falling out with Fraser Ross, who owns Kitson in Beverly Hills.
The boutique owner pulled dVb off of the shelves after Victoria failed to turn up for promotion work, according to reports.
Posh was later pictured making an appearance at the store amid reports the line was about to be dropped.
“The rumors are ridiculous – Kitson is extremely proud to be selling dVb by Victoria Beckham. We are fully committed to the dVb collection and our customers and Victoria’s fans ask for it daily,” he said.
The jeans were at the centre of a bitter denim war last year after a fashion chief slammed Victoria’s new designs and called the fabrics she used “cheap”.
After Victoria left trendy label Rock & Republic to start working on her own company the firm fired back branding the jeans “seriously overpriced” and made from “cheap fabrics”.
A spokesman for Robert de Keyser, owner of distributor Dekeyser Fashions, said: “The new Beckham range appears to be seriously overpriced for a line which is made, unlike other premium denims, in China out of a cheap fabric.
“Whatever Victoria learned about denim from working with Rock & Republic appears to have been lost.”
Posh refused to be dragged into the row.
Her spokesman said at the time: “Victoria had a happy working relationship with Rock & Republic and she’s not going to start being negative about them now.”
Despite the negativity surrounding his hapless wife, the other half of brand-Beckham continued the pair’s relentless publicity assault on the U.S.A.
David Beckham appeared on the Ellen DeGeneres show yesterday, where he demonstrated his football skills in the studio.