Celebrity perfume news Spring 2010

April 2010 celebrity perfume news!

A lot of celebrities create perfumes with their names and some of stars participate in the creation of original flavored aroma and smells that are either very popular among customers, or not. Many of actors, musicians, models and socialites are the faces of popular fragrance brands.
Diane Kruger is the new face of Calvin Klein Fragrance called Beauty. The perfume will be launched in Fall 2010. The actress will make a series of photoshots and TV ads that will be seen around the world.

The Spanish actress Penelope Cruz is a new face of Lancôme’s Trésor Fragrance. The ad campaign shot by famous photographer Mario Testino in Paris in April 2010.

Trésor was introduced in 1990. Earlier, L’Oréal worked for Trésor perfume ads with Kate Winslet, Isabella Rossellini and Uma Thurman.
Many celebrities make the perfumes not only to add this to resume, but for the benefit of others. For example, Desperate Housewives actress Eva Longoria introduced own signature scent for allergy. It allergy tested and approved.

Eva Longoria Parker evolved her own scent because she is allergic to many ingredients. The result of the work is sexy day fragrance, warm and fresh. Perfume Eva by Eva Longoria Parker was presented at her Beso restaurant in Los Angeles in April 2010.

Zac Posen for Target Party – celebrity style

Celebrities joined Zac Posen to celebrate the launch of his new line for Target in New York April 15.

Maggie Gyllenhaal

“We live in the souk! Listen, this is my quote for the night — we live in the souk. We work, we play, we create, we pay, we get paid. It’s all part of the hustle and bustle that builds our country, and it starts in New York.”, said Zac Posen

Kelly Bensimon and Selma Blair

The fashion designer was joined by Maggie Gyllenhaal, Claire Danes, Selma Blair, Paris Hilton, Nicky Hilton, Olivia Palermo and Ginnifer Goodwin, models Alek Wek, Coco Rocha and others.

Eva Herzigova created line for Etam

Eva Herzigova has become the second supermodel, after Natalia Vodianova, to create a ready-to-wear line primarily targeted at 40-something women for French label Etam.

The line is entitled Eva Herzigova Pour 1.2.3. The supermodel launched her designs in Paris April 8 and spoke about the range.

It has been totally hands-on, no one telling me what to do and designing whatever crossed my mind,” the model said yesterday as she launched her designs at the Crillon hotel in Paris. “Having done my own clothes from when I was young in the Czech Republic, I know how things are assembled and think of each detail. I am a perfectionist and I demand a lot, and I wanted something that is affordable but also luxurious.”

The line features dailywear styles, including jeans, trench coats and gypsy skirts, as well as long silk evening gown and tailoring.

Eva has also created accessories to complement the offering, with prices ranging from €69 to €225.

Eva is a real woman, always elegant, and will bring a bit more warmth to the brand,” Laurent Milchior, co-managing director of the Etam Group, told WWD. He added that a website would be launched in July to make the collection more accessible. “It will be similar to the Web site we launched for Natalia’s [Vodianova] lingerie line for Etam.”

The Olsens Are Doing a Juniors’ Collection for JCPenney

We just received an invite to preview a juniors’ line for JCPenney called Olsenboye by Mary-Kate and Ashley Olsen. We can’t be sure of too many details at the moment, but the flyer lists Olsenboye.com as the line’s website.

The site doesn’t appear to be up yet. But if the line is in previews now, it must be slated for a spring launch. The Olsens join the elite ranks of fellow JCPenney designers Kimora Lee Simmons and Charlotte Ronson. If the line is like an affordable version of the Row or Elizabeth & James, JCPenney just got a whole lot cooler. Stay tuned for more details.

Via

New mum J-Lo loses 40 pounds in four weeks

Jennifer Lopez has embarked on a gruelling exercise regime in order to lose weight after giving birth to twins.

According to Closer magazine the star’s dedication extends to getting up at 4am to begin working out.

Three hour daily workouts seven days a week mean that the 38 year-old has lost 40lbs – at a rate of 10lbs a week – since having twins Max and Emme in Feburary.

She is understood to have put on almost 4 stone during the pregnancy.