Emma Watson for label People Tree

Actress Emma Watson is modelling for ethical fashion brand People Tree for another season.

Fair Trade champions People Tree have just released pics of the Harry Potter starlet posing for the second collection of pieces that Emma has contributed to.

Already in stores, the range features everything from pretty dresses and slouchy T-shirts to cool checked shirts and chunky knits, all made, of course, from Fair Trade fabrics.

Emma hasn’t designed the collection but she has taken her role as collaborator very seriously. She even accompanied People Tree’s founder, Safia Minney, on a trip to Bangladesh where she got to see the difference between factories in the slums and the Fair Trade factories where the label makes its clothes. ‘Having seen the slums in Dhaka and the conditions in which these people live and work to produce ‘fast fashion’, I would say to those people that this is not the way we should be making clothes in the modern world,’ she said. ‘These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.’

It’s not the only ethical clothing project that Emma is involved in – she’s also working on an organic clothing range with Alberta Ferretti which is set to make its debut in the coming months.

Blake Lively Chanel’s Newest Face

 

Blake Lively for Chanel

Blake Lively is on a roll! The fashion beauty, who already has a Christian Louboutin shoe named after her, has been tapped to front Chanel’s new Mademoiselle handbag line, reports WWD.

“She’s a kind of American dream girl” says designer Karl Lagerfeld of the French design house’s newest face.

The blonde beauty, who spent much of her time in Paris last July mingling with fashion royalty during the couture shows, was photographed by the designer himself at Chanel’s Rue Cambon headquarters for the new campaign. For the actress, being photographed in the historic apartment where Gabrielle ‘Coco’ Chanel once showed her collections was humbling.

“A dream come true is an understatement. I can say that I feel like the happiest, luckiest girl around.”

Lively, whose ads are slated to run in April magazines, joins an elite club of stars who have posed for the house of Chanel, including Diane Kruger, Lily Allen and Vanessa Paradis.

“Though I am the face of [the handbag], I will carry it like every girl,” Lively said.

“I will always feel it’s more than just a purse. It’s a quilted case full of lipstick, love letters and the dreams and possibilities that I have always felt every time I see that beautiful ‘CC.’”

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